JOYCE'S CLOSET ANNUAL REPORT CARD
This has been a crazy year hasn't it? It's been our best year by far, but it hasn't come without its challenges. Thank you so much for your support this year- I am really proud of what we have achieved and without a doubt, this would not be possible without all of YOU.
First, I wanted to showcase (below) the most popular photo on our instagram this year!
It was the first time that I had formally introduced myself as the face of Joyce's Closet ; A BLACK FEMALE OWNER and the response was overwheming . It felt good to know that people supported us regardless of the colour of my skin and cared more about the product than the person.
Second, I thought it would be also good to give you a "report card" of the shop. I want to tell you how we've done this year - the good and the bad. Here's a quick lowdown:
Number of Packages Shipped : 795
Number of International Packages shipped :602
Number of Canadian Packages Shipped : 92
Number of Local Packages Shipped: :101
Number of Doorstep Deliveries: 89
Number of Local Pickups : 149
Number of Lost Packages : 3
Number of refunds Issued to customer due to error in description: 1
Number of Pop-Up Events : 3
Number of Monetary donations to charity: 3
Number of Handbag Authentication Done: 14
Number of Dress Rentals: 10 ( This is understandable considering the type of year we had had with Covid-19 and all the lockdowns)
We had planned to launch our Kids line this year at our pop-ups to see how it would be received, but we didn't get a chance to do that due to COVID-19 and all our major events being cancelled, however this didn't slow us down as we were busier than ever. We are definitely still working on this.
We pivoted during the lockdown and engaged more with our followers on social media and the response was amazing. We changed the way we showcased the clothes and with this change saw more growth. We went from doing 60k every year to almost double 6 figures which is mind blowing.
We want to say a big thank you to our customers and clients. To everyone who have taken a chance and purchased from us - We wouldn't be successful without you.
As always, we welcome your feedback and comments as to your experience in dealing with us.
To my wonderful assistant Jian, Thank you for everything that you've done for the business this year, it is greatly appreciated. I couldn't have done this alone. To my beautiful girls, thank you for being mama’s little helpers and being patient with me even though I stole time away from being with you to make things happen. To my wonderful husband, thank you for supporting me through it all and listening to all my complaints of running a business.
To close things off, We hope to continue providing unique and affordable pre-loved pieces to all you gals! I know you have all helped make my dream of being an entrepreneur come true and I feel fulfilled.
I hope 2021 finds you and your loved ones in good health.